B2B Growth | ABM | Public Sector GTM

Tai Dinh

Co-Founder & Managing Partner, GovernmentContractors.com  |  Formerly Verizon

I build go-to-market and account-based marketing programs for complex B2B and public sector buyers. At Verizon, I built 1:1 and 1:few ABM programs, launched new GTM motions, and developed partner channels that helped carry them into market across Federal, SLED and Public Safety. Now I'm building what's next.

$140M+ Qualified pipeline
$50.1M+ Bookings
1:1 + 1:Few ABM Programs Built & Scaled

About

GTM work built for markets that do not forgive shortcuts

I built my career at Verizon, most recently as Associate Director of Public Sector Segment Marketing, leading go to market for federal, state, local, and public safety customers. That meant building ABM programs from a cold intent signal to a closed booking, running demand generation for a buyer who reads every word of an RFP, and negotiating partner programs that had to work across fourteen states and a dozen legal reviews.

The numbers: $140M+ in qualified pipeline, $50.1M+ in bookings, a $100M GovCloud forecast pipeline built around a new FedRAMP milestone, and a partner program that activated 5,000+ devices a year.

Today I run GovernmentContractors.com, advising companies on positioning, buyer intelligence and go-to-market strategy for government and regulated markets. I'm also exploring my next marketing leadership opportunity where I can build, scale and connect strategy directly to revenue.

Strategic Growth

  • Marketing Strategy
  • Public Sector GTM
  • Account-Based Marketing
  • Demand Generation

Partner & Channel

  • Partner Marketing
  • Channel Execution
  • Contract-Based Marketing
  • Co-Op Management

Operations & Leadership

  • Sales Alignment
  • Salesforce CRM
  • Project Leadership
  • Process Optimization

Selected Work

Proof of work across ABM, GTM, demand and partner growth

Product GTM · Federal Modernization $100M TCV Pipeline

Verizon Government Cloud: SD-WAN Launch

Challenge. Federal agencies were under mandate to retire legacy TDM and copper infrastructure, but most lacked the in-house expertise to manage the security and compliance risk of a cloud transition, and Verizon had no federal GovCloud SD-WAN offer to meet the need.

Positioning. Built the narrative around a compliance-first, expert-guided path to modernization: a FedRAMP High Ready Government Cloud Platform paired with a managed SD-WAN SaaS solution, so agencies get Verizon's audited security posture instead of building that capability in-house.

Campaign architecture. Built the launch content stack, including a federal SD-WAN whitepaper, an ATO sponsorship guide walking agencies through the 6 to 9 month FedRAMP High authorization process, a solution brief, and direct outreach to federal IT decision makers.

Result. $100M TCV forecast pipeline built around the FedRAMP milestone, tied to Verizon's national Government Cloud-Managed SD-WAN launch in April 2025.

ABM · Federal $16M ABM Bookings

US Navy: Account-Based Marketing

Naval bases were running on decades-old infrastructure, and Verizon was only eligible to bid as a subcontractor. Built a dedicated ABM program pairing a Navy-specific landing page with AFCEA West and IndoPac event presence, GovCIO thought leadership, and direct outreach to Navy decision makers. The program opened doors to senior Navy leaders, including the Navy's CIO, and influenced $16M in Navy ABM bookings. A separate intent driven play, built on the same Intentsify signal infrastructure, accelerated a $36M DoD opportunity.

Contract Marketing · SLED $60M TCV Won

City of Houston: Serving Houston Together

Houston had a wireless RFP on the table and needed a partner who could speak to public safety readiness ahead of hurricane season. Mapped 90 executives across city government, built account-specific content, hosted a public safety roundtable, and featured four small and woman-owned partner portfolios as part of Verizon's D&I commitment. Verizon won the RFP.

Demand Gen · Education $300M+ Commitments

Emergency Connectivity Fund

The FCC opened a $7.17B fund for schools, libraries, and tribal communities, and most eligible institutions did not know the money existed. Built a multi-touch email journey across three segments and four decision-maker scenarios, backed by a dedicated landing page, paid social, webinars, and always-on sales enablement. Social conversion ran 32% against an 11.63% benchmark.

Account GTM · Federal Civilian $2.1M Bookings

HHS: Partnering for a Healthy People

HHS agencies, CDC, CMS, NIH, DHA, and VA, were mid-modernization with no clear Verizon presence in the conversation. Served as platinum sponsor at the GovCIO Health IT Summit, built the verizon.com/hhs landing page and content journey, and developed Digital Citizen Engagement and Self-Service thought leadership tied to EHR, interoperability, AI, and Zero Trust priorities. Produced the Talking Tech with Rose webinar series on BrightTALK to extend that thought leadership to a broader federal audience.

Retention · Cooperative Procurement 2M Lines Retained

NASPO ValuePoint

Verizon's base on the NASPO cooperative contract needed to migrate to a new agreement before competitors could pick off accounts. Built an awareness and retention campaign for IT decision makers and procurement officers: targeted digital advertising, a dedicated landing page, thought leadership tied to the new contract, and a migration-focused demand gen push. Result: 2M lines retained and a 5% incremental sales lift.

Proof Points

Representative public-facing work

Actual assets built or supported at Verizon. Click any card to open the real document.

Also live: GovCloud SD-WAN launch announcement, Public Sector overview, and City of Houston: Serving Houston Together.

Verizon Frontline: brand and benefits program

Instrumental in building the Verizon Frontline public safety brand, now a 30 year partnership recognized as the number one network choice in public safety, serving 45,000+ agencies. Launched the First Responder Discounts and Benefits Program, covering Wireless Priority Service, Mobile Broadband Priority, and plan discounts for first responders' personal devices.

Verizon Frontline overview   ·   First Responder Benefits Program

Measurable Impact

Results at scale

$140M+Qualified pipeline
$50.1M+Total bookings
$100MGovCloud forecast pipeline
$60MCity of Houston TCV
$300M+ECF commitments
$2.1MHHS account bookings
2MNASPO lines retained
5,000+Device activations per year
$11.5BRegional revenue base, 14 western states

Partner & Channel

Built Verizon's first 14-state channel partner program

Multi-segment experience from SMB through enterprise and public sector, across channel partner and alliance marketing.

$11.5BVoice & data revenue base
$5.9MIncremental revenue across partner programs
5,000+Device activations per year
Key partner brands: IBM MaaS360, Ivanti, Samsung Knox, Apple, CTS Mobility, Ericsson
Strategic partnership program
Built the compensation model, point-of-sale assessment, policies, and training that took the program to 5,000+ device activations a year.
Partner agreement negotiation
Owned agreements end to end, from scope definition through legal execution and ongoing management, across 14 western states.
Multi-segment campaigns
Ran simultaneous email campaigns across SMB, mid-market, large enterprise, and public sector, each with its own messaging and calls to action.
B2B CRM via Salesforce
Tracked partner performance through Salesforce and drove year-over-year account growth across the partner base.

External Voices

What colleagues and partners say

"I have not found a more collaborative and selfless leader who thrives on his team's success. Tai's deep B2B and public sector marketing expertise is extensive. He is the go-to person to brainstorm marketing and partnership strategies or understand state, local, or federal procurement."

Susan K.Marketing Communications & Strategy, Verizon (8 years)

"Tai was great at taking big picture partnership strategy and turning it into real execution. He led onboarding, sales enablement, and alignment across teams so sales could confidently position and sell the offering. His work directly supported partner-led revenue."

RJ F.Director, Strategic Partnerships, IBM

"Just wanted to send over a big THANK YOU for all the work you have been doing around Verizon Frontline. One specifically is the device indicator, a project that had been passed around for three years, and you finally took ownership of it. The Public Safety segment is complex and the competition is fierce. I know I can speak on behalf of the field that the work your team is doing is making an impact and a difference."

Cory D.Sr. Director, Strategic Relationship, Verizon

"Tai and I worked closely to launch the Business Solutions Store into public sector. He was instrumental in helping define requirements for how we could bring the platform to our SLED customers, and it ultimately resulted in a smooth and efficient rollout. He is a great collaborator and leader, and was instrumental in getting to a positive commercial outcome."

Daniel F.AVP, Product Development & Management, Verizon

Credentials

Certifications & stack

  • Certification Forrester Certified: Accelerating B2B Marketing
  • Certification HubSpot Sales Hub Software Certified
  • Education MBA

Martech stack: Salesforce · Marketo · Tableau · Intentsify · Seismic · Outreach

Forrester Certified: Accelerating B2B Marketing certificate for Tai Dinh
HubSpot Sales Hub Software Certified badge for Tai Dinh

Let's Talk

Open to marketing leadership opportunities

ABM, field marketing, demand generation, product marketing, partner marketing, GTM strategy, and public sector marketing. Remote preferred, hybrid is fine. Based in Southern California. Open to travel.